For any online business, an email list is it’s greatest asset. With an email list, you have instant access to people who have shown an interest in what you have to offer, and statistics indicate a 3 to 4% conversion rate is typical, in contrast to 1% or less from less targeted traffic. Yes, the statement “the money is in the list” really is true. Let’s now get to the process of how to build an email list.
Things you will need:
You will need to have a few things ready before you can start building your email list.
* A free offer
* An autoresponder account
* A domain name
* A web hosting account
* A blog, website, or opt-in page ( sometimes called a squeeze page)
First, you need something you can give away to your subscribers. It can be a report, software, an ecourse, or something else, as long as it is will be valuable to them.
Next you need an autoresponder. With an autoresponder, you can automate the emails that you send out to your list. If you want to have a blog, you’ll need a domain name for it. You can get one at GoDaddy or another domain name registrar for around $15 per year.
You’ll need a hosting account to host your blog. You can do a search and find dozens of providers to choose from. You need a sign-up page to capture email addresses. You can use one provided by your autoresponder or set one up on your blog. If you use one from your autoresponder and you give away an ecourse, you could build your list without a blog, but I think it’s better to have one.
Traffic
Now you need to send traffic to your squeeze page to begin building your list. Depending on your budget, you can use free or paid traffic sources (or a combination of both). Here are some paid sources:
Solo Ads
Solo ads are ads you buy from an email list owner. The list owner sends an email to his list that promotes your offer until you get the number of clickthroughs to your landing page that you paid for (they usually over-deliver on the amount of clicks). This is a fast way to add subscribers.
PPC
You can use pay per click to send traffic to your squeeze page. It’s more complicated than solo ads, but if you learn how to do it, you can get traffic very quickly to your offer.
Facebook Ads
You can build your email list from targeted traffic from facebook ads. You’ll need a Facebook page for your business, if you don’t have one. Facebook ads give you the ability to accurately define your target audience.
You can also use free traffic sources like classified ads, blog commenting, forum commenting, and video sharing sites.
The top classified ad sites get a lot of traffic, so you can place ads in the appropriate category and get people to your landing page.
Blog commenting and forum commenting work well if you give good answers and advice. If you do it consistently, you will build trust and relationships, and more people will want to check out what you have to offer.
Video sharing sites are hugely popular. Youtube gets billions of viewers each month, so if you can make videos, you can include a link to your squeeze page in the description under the video. Don’t forget to tell viewers about the link. Tell them about your free offer, and ask them to click the link and subscribe to your newsletter.
Learning how to build an email list is the best thing you can do for your long term online success.
Don’t put it off – get started building yours today.
